In our rush to replicate the “success” of the ‘gurus’, we keep forgetting one simple thing.
Their “achievements” came from their audience, not ours.
Just because they have made $X in the past 12 months, it doesn’t mean that the exact same thing will work with our audience.
In fact, it probably won’t.
Even if we are selling the exact same thing, to the exact same audience.
The trick is, to find out who our audience is, and what they want.
Cameron Blewett is an independent writer and publisher. He helps professionals and organisations turn complex ideas into clear, authoritative writing through Dark Quill Agency. His work spans projects including GreyBeardedVegan.blog, ItsAllAbout.coffee and VeganStoic.com.
Have you seen these recent posts?
- The People Who Changed You Didn’t Try To
- The Lost Art of Listening
- Comfort Is the Cage
- Hard Conversations Build Strong People
- You Don’t Need to Post It to Prove It
- We Don’t Need Another Hero
- The Myth of Overnight Success (and Why You’re Not Behind)
- What Are We Even Arguing About?
- A Morning Without a Phone
Cameron Blewett is an independent writer and publisher. He helps professionals and organisations turn complex ideas into clear, authoritative writing through Dark Quill Agency. His work spans projects including GreyBeardedVegan.blog, ItsAllAbout.coffee and VeganStoic.com.