The Lure Of Bright Shiny Objects

It doesn’t matter what you do, there will always be someone who is trying to sell you a bright shiny object with the promise of doing something “quicker” or “easier” or some other “benefit”.

Before you succumb to the lure of the new “thing”, ask yourself are you drawn to is because you don’t want to “do the work” and this “thing” is a shortcut?

Or, are you drawn to it because everyone else is doing it, and you don’t want to be left behind?

Or, will this “thing” actually improve a process?

What happens when the shine fades, or a newer, shinier object comes along?

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