When you do something that you think is of strategic importance, are you playing the short game or the long game?
The short game will give you a fleeting hit of instant gratification, which is very handy for bragging rights on social media.
Whereas with the long game, while you may not be able to brag about it today on social media, there will be a meaningful result at the end.
The challenge is, in deciding which is more important to you.
